Times keeps changing, and so are customer behaviours online because people tend to like the next new thing out there. With changing trends online, one may ask the question; what is the future of online marketing? What is certain is that mobile phones will significantly impact online marketing trends.
The good news is that the future of online marketing is most likely to be a combination of what was successful in the past, combined with the growing need for new ideas.
Let me share with you the marketing trends marketers should keep track of that are most likely going to shape the future of online marketing.
A significant percentage of businesses already use artificial intelligence, and it is a rising trend among digital marketers. It improves Search Engine Optimization, allowing your content appearing more relevant when searches online are done.
Artificial Intelligence (AI) identifies relevant keywords and topics, creates content outlines to match search intent, provides recommended word counts and creates Search Engine Optimization (SEO) friendly headlines.
AI has the potential to help bloggers identify and refresh old content given that search engines and blog visitors like freshly updated content. Therefore, when it comes to the future of online marketing and staying at the peak of your re-optimization strategy, AI can position you for success.
There is a massive volume of data created daily. With Artificial Intelligence applications, machine learning can take this data and quickly turn it into actionable information. You can collect data from the social media activity of customers, online purchases, and internet searches.
This data helps you understand our target audience at a much deeper level. We learn about purchase patterns, analyze buyer intent and use this knowledge to better position our products. We become more focused in our approach, saving you much money in advertising since we reach out to the people who are most likely interested in our products.
Organizations and companies continue to collect more data than ever before. What remains vital is how to make the most of the data that has is collected, and use it to elevate you above your competition.
A chatbot is a software that can simulate a conversation or a chat with a user in natural language through messaging applications, mobile applications, through the telephone and websites. Artificial intelligence plays a significant role in the creation of chatbots.
Chatbots have relieved humans from performing laborious, repetitive actions like answering questions and customer service issues. They represent the natural evolution of a Question Answering system.
Formulating responses to questions in natural language is an example of Natural Language Processing (NLA) and is used by most big organizations in the world today. NLA is a solution to most of the customer service nightmares of the past, and it is an online marketing trend that is yet to be fully optimized.
With further advancement of AI, we should expect more companies and organizations relying on chatbots to provide improved online customer service with proper configuration, training and optimizing the chatbot system.
Content Marketing and Optimization
Content creation is essential, but if your business is to get the most from your content, content optimization is an integral part of your strategy. Content optimization allows you to match search intent and obtain top rankings in search results.
Given that only 25% of people that time to look beyond the first page of search results, it is crucial than ever before to establish and preserve top rankings.
Online tools like Ahrefs and Google Analytics are excellent in identifying pages with low conversions and traffic. Use them to check your website and later on submit your page list to an AI application of your choice to re-optimize content on those pages. You will get recommendations which you should implement to refresh and update your old content.
When a brand is collaborating with an online influencer to market one of its products or services, that is influencer marking. It is one of the popular online marketing trends, and its growth is on an upward trajectory for years to come. That is why digital marketers have adopted it at a high rate.
Influencers’ opinions and recommendations tend to attract consumers to purchase or consume products. Your ability to find the right influencers, aligned with your niche, will determine the success of your campaigns.
You may ask yourself where to find the right influencers. Tools like Upfluence, HypeAuditor and Discover.ly can help you identify the right influencers and run your entire campaign. Try out with social media giveaways, influencer product reviews and testimonials as well. One of the ninja tricks is to provide their followers with a unique discount coupon to generate interest.
There is noted growth in the use of Personal Assistants (PAs) such as Google Now, Indigo, Hound and EasilyDo. They can read pages, predict and deliver information to users.
Rather than merely focusing your content on ranking, it needs to be able to talk too; and that is how PAs come in handy. It is essential to focus on Personal Assistant Search Optimization (PASO) in addition to SEO.
Personal assistants need attention because they give tailor-made results to users based on previous searches and localization. The fact that PAs are active on smartphones, they offer convenience and quick information.
The number of users using voice search is increasing because it offers convenience and fast searches. You will spare time and effort when searching for topics with long headings. By speaking directly into devices like the Amazon Alexa and Google Home, users receive instant answers.
Success in voice search for online marketers is achievable by undertaking the following:
- Target conversational keywords than traditional searches. For example, if someone conducting a traditional Google search type, “best restaurant in town”, the person performing a voice search is more inclined to ask, “what’s the restaurant near me?”
- As a result of the more conversational nature of voice searches, it is best you predict what questions your audience might pose about your business and optimize your website to target more long-tail keywords and phrases.
Target local voice searchers since people continue to use mobile voice search to look for nearby businesses. It is essential to incorporate local keywords into your strategy for people who use mobile phone features like Siri to search online.
Voice search optimization can be a daunting task, but it’s necessary to stay on top of this crucial marketing trend.
Internet traffic is mainly made up of video content, making it more relevant to add a video to your marketing strategy.
Websites with video content are rewarded by search engines like Google, Bing and Yahoo by exponentially improving your chances of ranking on the first page.
The number of people scrolling through paragraphs of text on websites is going down. Videos are more captivating to your audience and encourage them to spend more time on your website. Long page sessions (due to videos) tell search engines that your site provides a beautiful experience.
Custom videos continue to gain importance on social media and email marketing. People receive countless email and social media updates daily. So if you want to catch their attention online, your business needs to stand out.
Video marketing helps you in gaining the exposure you want. Social media posts with videos significantly increase visibility to online viewers and get you more clicks. However, make sure to differentiate your video content from competitors’ videos. It is a smart strategy to segment your audience and provide tailored video content that fits their unique needs and goals.
Stay a step ahead by leveraging these online marketing trends into your current and future campaigns. If you want to become an expert in applying these marketing trends, I highly recommend the Udemy Digital Marketing Course. You will be amazed by what you will be capable of doing online after the course.
Kindly let me know what you think about these online marketing trends you think will dominate in the future. Thank you.