What Is The Future Of Online Marketing?

What Is The Future Of Online Marketing?

Times keeps changing, and so are customer behaviours online because people tend to like the next new thing out there. With changing trends online, one may ask the question; what is the future of online marketing? What is certain is that mobile phones will significantly impact online marketing trends.

The good news is that the future of online marketing is most likely to be a combination of what was successful in the past, combined with the growing need for new ideas.

Let me share with you the marketing trends marketers should keep track of that are most likely going to shape the future of online marketing.

Artificial Intelligence

A significant percentage of businesses already use artificial intelligence, and it is a rising trend among digital marketers. It improves Search Engine Optimization, allowing your content appearing more relevant when searches online are done.

Artificial Intelligence (AI) identifies relevant keywords and topics, creates content outlines to match search intent, provides recommended word counts and creates Search Engine Optimization (SEO) friendly headlines.

AI has the potential to help bloggers identify and refresh old content given that search engines and blog visitors like freshly updated content. Therefore, when it comes to the future of online marketing and staying at the peak of your re-optimization strategy, AI can position you for success.

Big Data

There is a massive volume of data created daily. With Artificial Intelligence applications, machine learning can take this data and quickly turn it into actionable information. You can collect data from the social media activity of customers, online purchases, and internet searches.

This data helps you understand our target audience at a much deeper level. We learn about purchase patterns, analyze buyer intent and use this knowledge to better position our products. We become more focused in our approach, saving you much money in advertising since we reach out to the people who are most likely interested in our products.

Organizations and companies continue to collect more data than ever before. What remains vital is how to make the most of the data that has is collected, and use it to elevate you above your competition.

Chatbots

A chatbot is a software that can simulate a conversation or a chat with a user in natural language through messaging applications, mobile applications, through the telephone and websites. Artificial intelligence plays a significant role in the creation of chatbots.

Chatbots have relieved humans from performing laborious, repetitive actions like answering questions and customer service issues. They represent the natural evolution of a Question Answering system.

Formulating responses to questions in natural language is an example of Natural Language Processing (NLA) and is used by most big organizations in the world today. NLA is a solution to most of the customer service nightmares of the past, and it is an online marketing trend that is yet to be fully optimized.

With further advancement of AI, we should expect more companies and organizations relying on chatbots to provide improved online customer service with proper configuration, training and optimizing the chatbot system.

Content Marketing and Optimization

Content creation is essential, but if your business is to get the most from your content, content optimization is an integral part of your strategy. Content optimization allows you to match search intent and obtain top rankings in search results.

Given that only 25% of people that time to look beyond the first page of search results, it is crucial than ever before to establish and preserve top rankings.

Online tools like Ahrefs and Google Analytics are excellent in identifying pages with low conversions and traffic. Use them to check your website and later on submit your page list to an AI application of your choice to re-optimize content on those pages. You will get recommendations which you should implement to refresh and update your old content.

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Influencer Marketing

When a brand is collaborating with an online influencer to market one of its products or services, that is influencer marking. It is one of the popular online marketing trends, and its growth is on an upward trajectory for years to come. That is why digital marketers have adopted it at a high rate.

Influencers’ opinions and recommendations tend to attract consumers to purchase or consume products. Your ability to find the right influencers, aligned with your niche, will determine the success of your campaigns.

You may ask yourself where to find the right influencers. Tools like Upfluence, HypeAuditor and Discover.ly can help you identify the right influencers and run your entire campaign. Try out with social media giveaways, influencer product reviews and testimonials as well. One of the ninja tricks is to provide their followers with a unique discount coupon to generate interest.

Personal Assistants

There is noted growth in the use of Personal Assistants (PAs) such as Google Now, Indigo, Hound and EasilyDo. They can read pages, predict and deliver information to users.

Rather than merely focusing your content on ranking, it needs to be able to talk too; and that is how PAs come in handy. It is essential to focus on Personal Assistant Search Optimization (PASO) in addition to SEO.

Personal assistants need attention because they give tailor-made results to users based on previous searches and localization. The fact that PAs are active on smartphones, they offer convenience and quick information.

Voice Search

The number of users using voice search is increasing because it offers convenience and fast searches. You will spare time and effort when searching for topics with long headings. By speaking directly into devices like the Amazon Alexa and Google Home, users receive instant answers.

Success in voice search for online marketers is achievable by undertaking the following:

  • Target conversational keywords than traditional searches. For example, if someone conducting a traditional Google search type, “best restaurant in town”, the person performing a voice search is more inclined to ask, “what’s the restaurant near me?”
  • As a result of the more conversational nature of voice searches, it is best you predict what questions your audience might pose about your business and optimize your website to target more long-tail keywords and phrases.
    Target local voice searchers since people continue to use mobile voice search to look for nearby businesses. It is essential to incorporate local keywords into your strategy for people who use mobile phone features like Siri to search online.

Voice search optimization can be a daunting task, but it’s necessary to stay on top of this crucial marketing trend.

Video Content

Internet traffic is mainly made up of video content, making it more relevant to add a video to your marketing strategy.
Websites with video content are rewarded by search engines like Google, Bing and Yahoo by exponentially improving your chances of ranking on the first page.

The number of people scrolling through paragraphs of text on websites is going down. Videos are more captivating to your audience and encourage them to spend more time on your website. Long page sessions (due to videos) tell search engines that your site provides a beautiful experience.

Custom videos continue to gain importance on social media and email marketing. People receive countless email and social media updates daily. So if you want to catch their attention online, your business needs to stand out.

Video marketing helps you in gaining the exposure you want. Social media posts with videos significantly increase visibility to online viewers and get you more clicks. However, make sure to differentiate your video content from competitors’ videos. It is a smart strategy to segment your audience and provide tailored video content that fits their unique needs and goals.

Conclusion

Stay a step ahead by leveraging these online marketing trends into your current and future campaigns. If you want to become an expert in applying these marketing trends, I highly recommend the Udemy Digital Marketing Course. You will be amazed by what you will be capable of doing online after the course.

Kindly let me know what you think about these online marketing trends you think will dominate in the future. Thank you.

16 thoughts on “What Is The Future Of Online Marketing?”

  1. I LOVE IT. IT IS FULL OF USEFUL AND TO THE POINT CONTENT THAT I USE TO NOT WORRY ABOUT NOW I AM. LOL I DON’T WANT TO BE REPLACED BY AI. I GUESS EVERYTHING HAS PROS, LIKE YOUR SITE, AND CONS IN LIFE RIGHT?

    I REALLY LIKE THE FLOW AND EASY TO FOLLOW CONTENT, YOU REALLY DID GREAT. HOW YOU PLACED YOUR LINKS ALSO AND THE EXTRA CONTENT LINKS ON BOTTOM. GREAT WORK IF YOU ASK ME. I BET YOU WILL GET THIS RANKED GREAT TOO

    Reply
    • Thank you, Jessica, for reading this post and leaving me a comment. 
      You need not worry about AI. It will come in to help humans not replace them because no matter how intelligent future artificial intelligence become, they will never be the same as human intelligence. The mental development needed for all sophisticated knowledge relies on interactions with the environment which AI cannot do.
      We leverage AI to improve the user experience when online.

       

      Reply
  2. This type of training is needed I believe especially if you want to get ahead in the online world. We need to sharpen our skills getting the right kind of training so we can get the results we are looking for thanks so much for sharing a helpful post that is well detailed.

    Reply
    • Training never stops because technology, along with the Internet is dynamic. New information and ideas are always continuously released.
      The beauty is that these changes drive to improve the user experience. I have liked the courses available online that help us learn faster.
      Thank you, Norman, for dropping me a comment. It is much appreciated.

      Reply
  3. Thanks for sharing this great review on the future of online marketing. Some people think when they call it online marketing it’s just about promoting products are services by posting a good photo. The complexity of digital marketing cannot be overemphasised. Thanks for bringing this key point here. It’s really an informative and educative article.

    Reply
    • Pertergeorge, I glad you have spared your precious time to leave me a comment. The purpose of this blog is alert Internet users that engage is all sorts of promotions to understand that the Internet is dynamic and need to package their promotions with AI advancement in mind.

      Much as digital marketing is complex, there are online tutorials that can break it down for us in understandable terms. Udemy has been a good platform for me.

      Reply
  4. Hello dear, thanks a lot for sharing such a fantastic post. It has been amazing. I was doing some research online and remember to check your website for new content. Your teachings are something I look forward to. What amazing content you have here, What a great site this is, I am looking forward to sharing your link with like-minded people as I know they will be interested in joining you here to interact and share stories about these unique post, and I am sure you will offer some exciting articles along the way so thank you.

    Reply
    • Skuchmane, I am glad to read your comment yet again. It would be kind of you to share a link to my articles with your friends. I hope my work meets their expectations. 
      It is through interactions that we get to learn and to keep up with the ever-changing trends online; we need to keep learning.

      Reply
  5. Hello, thanks a lot for sharing such amazing information with us.  At first, I was not so sure of its sincerity but to my surprise, it really holds quality information on what the future of online marketing will be. I have learnt a lot about what the future holds for online marketing. I already saved this website for recommendation and future reference. Thanks 

    Reply
    • Hello Monday, thank you for bookmarking my website for easy access. 
      It is incredible to know what the future of online marketing holds. The user experience will improve with the ability of the internet to return quick results for searches and responses to any questions. 
      Chatbots have resolved the problem frequently asked questions for most organisations. Both company and customers enjoy a great experience from the.

      Reply
  6. What a great post you’ve got here on the future of online marketing. I must say that this is an interesting post that everyone will find informative. Engaging with several top bloggers like you will help me create amazing and informative posts. This has always been my desire. It allows me to learn from such a fantastic write-up.
    Thanks for sharing such an informative insight into the future of online marketing. I look forward to reading your next post.

    Reply
    • I cannot be more excited by the future of online marketing, especially after realising that video is gaining ground over text. Much as I am not good with video creation and promotion, it is a direction I have to take to keep on track with the changes online. 
      I am glad you find this blog informative and helpful to you, Evansese. I hope we keep in touch.

      Reply
  7. Hi Edgar
    Thank you for sharing so much valuable information all in one place!
    The online industry is super exciting and also super daunting, we really need to have a growth mindset to keep up with all the developments!
    I appreciate everything you have shared here, very generous of you.
    Wishing you continued success.
    Blessings
    Louise

    Reply
    • Thank you, Louise, for leaving me a valuable comment. I am glad you liked the content I shared and hopefully, it helps many people out there to follow the trends of online marketing.

      Reply
  8. Lots of interesting information here. Technology is amazing. I remember when AI first got started down at Stanford Research Institute in the late 70s and early 80s and I was a computer consultant in Silicon Valley. Lots of amazing stuff. Thanks for your insights.

    Reply
    • I am glad, Joseph, that you have the experience of AI at its very inception. You have seen how it has evolved to a level where it is set to take over most of the universe’s activities.
      The capabilities of AI are still being explored, and indeed, a lot of exciting stuff is yet to be unveiled.
      Thank you for the comment.

      Reply

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